Importance of Text Archiving
Instant messaging has been an efficient tool for business-related communications. With the advancements in digital communications, it has become a reliable and innovative way to increase work productivity.
WeChat, Facebook Messenger, Telegram, and WhatsApp are some of the popular mobile messaging applications. While they offer numerous benefits, it is essential to understand that they pose unique risks to your company.
Fortunately, text archiving can help you reap the benefits of instant messaging while reducing the potential risks. Here are reasons why you should archive text messages related to your organizations.
- Marketing
Mobile text messaging is more effective in providing marketing content than emails. However, it should be drafted and created carefully.
An excellent mobile text archiving solution informs whether the message was sent, read, and answered. This information can help marketers identify what messages, deals, and times work best for the customers.
- Company Intervention
Conflicts and disputes are inevitable in the workplace. And companies have the right to intervene, significantly if they affect the entire team.
For instance, organizations should know if the behavior of their employees aligns with their rules and regulations. If not, these employees might show misconduct towards other employees.
Archived messages serve as proof of who’s at fault and not. These records are essential to identify the appropriate disciplinary measures for the concern. Companies can use instant message capture solutions to archive SMS, chats, and text messages.
- Compliance
Compliance is one of the important reasons why many companies need to monitor, capture, and archive text messages. They must comply with SEC, FINRA, MiFID II, and GDPR. Rules are applied to modern digital communications, such as email, social media channels, and text messages.
It is essential to differentiate between personal to business-related content. Thus, personal use of social media is exempted from FINRA regulations. If the company fails to complete the ordinance, it will be penalized and fined.
To learn more about this communication compliance, here is an infographic from TeleMessage.
