A Beginners Guide to Getting Your Own Branded Email Address
Your business email address plays a critical role in marketing and branding your business image. If you send professional emails to your clients/customers through your personal email addresses, no one’s going to take you or your emails seriously.
However, a professional and branded email address establishes your business’s strong reputation and brand. You can get professional business emails from several web hosting companies.
These companies offer Email Server Hosting solutions to businesses with a custom domain name. We’ll see the steps to get your branded business email address in this article. But first, let’s see the importance of a professional business email.
Importance of having a branded email address
You need a custom business email address for the following reasons:
- Establish trust within your consumers and make your business look more professional.
- It clearly signifies whom the email is coming from, so the recipients don’t hesitate to open the email in the first place.
- It lets your recipient know where to find you or your business.
Many individuals don’t even open spam emails or emails from unknown addresses. A business email will ensure them of your business’s credibility and reliability—making them open the mail and perform the prompted CTA.
How to set up your own branded email address
Here are the steps to set up a branded email for your business to build customer trust and reputation.
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Invest in a suitable web hosting account
This step doesn’t apply to you if you already own your business website.
But, if you don’t, it’s crucial to have a website to match the domain name of your personalised email.
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Decide on a suitable name
Here are a few naming conventions examples to help you create a personalised email address based on your domain name.
For instance, if your business name is Shine Hosting, you can follow these naming conventions for your business and your employees:
- firstname@shinehosting.com
- firstname.lastname@shinehosting.com
- lastname@shinehosting.com
- firstnamelastname@shinehosting.com
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Create your business email account
This step will vary depending on the hosting provider you choose for Email Hosting in India.
So, you’ll need to contact your web hosting company or check out their guides/support articles for step-by-step instructions.
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Choose and set up an email client
An email client provides you with additional features besides sending/receiving emails like creating folders within the inbox for efficient organisation, setting up an email signature, and leveraging an expanded storage space.
Gmail is the most popular choice that offers Gsuite, consisting of several useful applications like:
- Drive
- Docs
- Slides
- Sheets
- Meet
- Calendar
Again, contact your hosting provider for this step.
Once all these steps are completed, personalise your email inbox and explore other features to get started.
Conclusion
Having a personalised and branded business email is the key to getting noticed and building business credibility to attract prospects and convert them to your customers.
Therefore, if you wish to invest in a professional Business Email solution, do your research, explore several email plans, and choose one that best meets your business needs and requirements.
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