How 301 WP Redirect Plugin Resolves the Undesirable 404 Errors in WordPress Sites
At some point, website contents become outdated and irrelevant, but they might have a good page ranking or SEO value. Instead of simply deleting the page, it is better to use page redirects, so that you won’t have to lose out on the hard earned rankings.
Another concern for website owners is when the users make typo errors while typing the URLs. You can also fix these issues by using redirects. You can redirect the visitors coming to such pages, thus preventing them from experiencing the terrible 404 error pages. Not only does it make the visitors leave your website within seconds, it also badly dents your SEO efforts and sales conversion. WordPress users can fix these issues with a helpful plugin available!
The solution
When the time comes for repairing 404 pages and redirects, the best solution available is the 301 Redirect WordPress plugin. It will intelligently and automatically redirect traffic from pages that have expired.
The plugin consistently monitors the web pages, and is capable to differentiate between bad and quality traffic. Thus the search engine crawlers cannot damage your WP website, because you are directing them to a new URL or web page.
In this manner, your site gets quality traffic, which gives a boost to your SEO ranking. If you want to use a coming soon WordPress page, then it is better to use redirects that are pointing from old and relevant pages.
How does it help to improve SEO?
- The first step is to redirect visitors who are landing on outdated or currently removed posts, to new relevant content pages. It is mandatory for every site owner, because an old post can damage the overall experience of site users, and even SEO.
- 404 redirects is another aspect that can source bad user experience. Google might not penalize your site but visitors will feel cheated! Therefore, redirecting to a relevant alternative page is very helpful, rather than letting the visitors hit the dead-end or 404s.
- Whenever a domain migration or website redesigning is to be done, many people feel that there is no need to maintain the existing backlinks and audience. This is a gray spot for SEO, because you can actually regain your lost traffic fro those pages by using redirects.
Helpful features of the 301 redirect plugin tool
The plugin has a simple interface, which empowers even non-technical people to use it. Just basic WordPress working knowledge is needed to install and configure the redirects. Once the plugin is set up, it will generate redirects automatically, whenever it detects modification in a page. It does all that without any manual help from your end.
The WP 301 redirect plugin functions can be monitored through an easy to read the chart. It works perfectly well with all WordPress themes and versions. There are no concerns about security. If you feel unhappy with its performance, you can uninstall it with ease.
Tips to double the traffic with 301 redirects
Look for relevant pages or posts with moderate traffic. Pick a single one, revamp it with new content. Ensure the content is fresh and relevant. After posting the new version, set a 301 redirection to the one with the same keywords. Turn them in a single post, and thus keep PageRank score and backlinks from both versions [old+new].
301WP redirect plugin needs no coding knowledge, give it a try!